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Business Daily, Business Daily, The business of not dying

Business Daily

Business Daily

The business of not dying

June 5, 2025

17 minutes

Available for over a year

Is longevity the next growth industry? We look at why billionaires are betting on 'rejuvenation' tech and whether any of this could help more of us live beyond 100.

We meet the entrepreneurs selling 'superfoods', personalised health plans, and longevity consulting, hoping to cash in on a longer life. Their methods are unproven and sometimes extreme, but could the billionaires be on to something?

If you would like to get in touch with the show, please email: [email protected]

Presented and produced by Thomas Mason

(Picture: A silhouette of a man stargazing under a clear, starry night sky with the Milky Way visible. Artistic composite. Credit: Getty Images)